Mission & Background 2015-06-23T10:41:14+00:00

THE PROJECT: The THP Project Purple Initiative

The Project

The THP Project Purple Initiative

THP Project Purple is an initiative of The Herren Project, a non-profit foundation established by former NBA basketball player, Chris Herren that assists individuals and families struggling with addiction. The THP Project Purple initiative was launched to break the stigma of addiction, bring awareness to the dangers of substance abuse and encourage positive decision making to navigate life’s challenges.

The THP Project Purple initiative concept was developed when Chris spoke at a local high school in 2011 and in the front row of students a few were wearing Purple shirts. After Chris shared his story, one of the purple shirts raised her hand and stood up to speak. As snickering and laughter could be heard throughout the auditorium, the student said “Thank you Mr. Herren for validating what we do. We are the sober students of this high school and each year we take a pledge to not use drugs or alcohol.” Chris was captured by the courage it took to stand up and share the symbolism of the purple shirts. He was inspired by their courage to make a difference for adolescents across the United States.
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The THP Project Purple Initiative empowers youth to stand up and make a difference. Going Purple gives students motivation and support as they embrace a message of education and awareness. Students learn that they do not need drugs and alcohol to meet life’s challenges; that they are perfect the way they are.



We believe in the power of good choices.
We believe that every child deserves to grow up to be who they are meant to be.
We believe through education and motivation negative peer pressure can be changed to positive peer pressure.
We believe that all students are most impacted and motivated by their peers.
We believe that students seek the truth.
We believe that students have the power to take a stand and make a difference.
We believe that students have it within themselves to take a stand against substance abuse.
We believe that students want to and can make healthy choices.
We believe that students want to show compassion and support one another

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