THP Project Purple Initiative
The THP Project Purple Initiative is an anti-substance use initiative of The Herren Project, a non-profit foundation established by former NBA basketball player, Chris Herren that assists individuals and families struggling with addiction. The THP Project Purple Initative was launched in 2012 to break the stigma of addiction, bring awareness to the dangers of substance abuse and encourage positive decision making to navigate life’s challenges.
The THP Project Purple Initiative empowers youth to stand up and make a difference. Going Purple gives students motivation and support as they embrace a message of education and awareness. Students learn that they do not need drugs and alcohol to meet life’s challenges; that they are perfect the way they are.
The Herren Project administered a survey to 569 of THP Project Purple Initiative schools and community groups nationwide via email. The survey contained 15 multiple choice and open-ended questions to provide data around the effectiveness of THP’s Project Purple Initiative and tools and implementation of the initiative. Community groups and schools from all regions of the nation and with varied socioeconomic demographics participated in the survey. Participation was free and all surveys were submitted anonymously. The below is a highlight of the findings from the THP Project Purple Initiative survey.