How to Make the Best Use of IGTV

Instagram is one of the most popular social media platforms that is used by people of all age groups. It allows its users to share photos and videos with their friends (followers). You can edit filters, ad captions, upload stories, engage with others, and a lot more tasks you can do with this social media application. It is quite easy to create an account on Instagram. You can use a Facebook account as well for creating an account on Instagram. You can create a private account or a business account. If you have set your account to private, whatever you post (photos, videos, stories, IGTV videos) will be accessible to your followers. In the case of a business account, you can share your posts with a wide range of people. This is probably the reason that most people are using Instagram to promote their products and services.

For promoting your brand or business on social media, you can make use of Instagram TV (IGTV). IGTV is a long-form video platform of Instagram that can be a great tool for your brand’s marketing strategy. Improved discoverability, a standalone platform, and videos longer than Instagram Stories – is what makes IGTV unique. It is a new way to grow boost your brand’s visibility with a new Instagram audience. The best thing is you can upload videos on Instagram TV without worrying about the length of the videos. Because on IGTV, you can upload videos for up to one hour. If you want your IGTV videos to start getting organic likes automatically, you need to buy IGTV views.

In this post, you will get to know how you can make the best use of IGTV. So, let’s get started!

Using IGTV to Promote Your Brand

Do you know promoting a brand has become easy by using Instagram? It is true. With the help of Instagram or by using the IGTV platform, you can get maximum traffic to your business which in turn means more engagement and more consumers. Moreover, IGTV videos can be of 10 to 60 minutes long. It means you can upload a variety of content as your IGTV video. For example, you may upload how-to videos, product features, interviews with industry leaders, behind-the-scene videos, etc. Plus, it gives more opportunities for businesses to give viewers an inside look at the company or products.

As you upload videos on Instagram TV, you can check insights as well as the performance of your videos so you can get to know more about your target audience and can post more related videos.

Ways to Use IGTV Videos for Business

There are several ways by which you can use IGTV videos for your business but first you must create an Instagram TV channel. For example:

  • Upload exclusive content

Sharing exclusive content on IGTV is a great way to develop a connection between your business and viewers. People always love to watch authentic content so you may upload behind-the-scene videos of your product development and distribution. Plus, you can also use the popular videos that you previously posted on Facebook or YouTube.

  • How-to videos

The trend of how-to videos is increasing day by day. You can get maximum views and likes on your how-to videos if you buy IGTV likes. 

  • Product features

Uploading educational content on IGTV is a good way to introduce your products and services to your target audience. You may upload product features, webinars as well as tutorial videos.

  • Host a Q/A session

Another way to use IGTV videos for your business is to host a question/answer session. You may collect customer questions, make videos of answering them, and then upload that video on Instagram TV. It is a great way if you want to increase engagement with your customers.


IGTV videos are a great way to promote your brand to your target audience. We hope that now you have come to know how you can use IGTV videos and what type of content you can upload on them. However, to get maximum IGTV views and likes, you must take the services of a trustable social media service provider like likedroid.